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P&G Steps Up Sustainability Initiatives

Expands its Future Friendly program in time for Earth Day.

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By: TOM BRANNA

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The Procter & Gamble Company (P&G) announced the U.S. expansion of Future Friendly, an environmental responsibility and consumer education platform it first introduced at the 2009 Clinton Global Initiative. The multi-brand initiative brings together brands like Tide and Pampers for a simple mission: to help mainstream consumers save water, waste and energy at home, according to the company. A full media platform, including an extensive social networking and consumer engagement comp...

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